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Roewe i6 "burst" key2/3/2017
A car sold well, three elements is very important: First, the design, the second is the quality, the third is pricing. In 2016, Roewe RX5, although given the 99,800 such "ultra-low starting price", but sell the best products, but it is priced at more than 150,000 Internet version of the product experience "leapfrog upgrade", with the vehicle excellent The appearance of interior design, is the Roewe RX5 become "explosive" key. In fact, for SAIC Roewe, to this new platform for product pricing, but also a headache puzzle, Roewe i6 regardless of low or high with models, the competitors are too concentrated. If the pricing is a little careless, great impact. Compared to the SUV market, 2016 domestic 10-15 million price of the car market, joint venture brand still occupy a monopoly position. Roewe i6 as a positioning 100,000 to 150,000 level of independent cars, obviously will bear the great pressure of joint ventures, but then again, i6 in appearance, wind resistance and the main Internet features, give a refreshing feeling, from the Last year, RX5 hot look, Roewe i6 launch on the one hand to make up for a new generation of product lines in the field of the lack of cars, on the other hand, also extended RX5 main design, space and intelligent interconnection concept, with the same level of other models constitute a clear Of the differentiation, presumably still able to attract the attention of many consumers, SAIC's own potential is very great.
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