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Signs point to sponsors on NHL jerseys20/3/2017
ANAHEIM – Can you picture the Ducks in a game wearing their jerseys with a patch carrying the logo of an insurance, airline or telecommunications company? The NHL may want you to get used to seeing that.The concept of putting a sponsor’s logo on a hockey sweater as form of advertisement is something the league has weighed for years and it appears ready to test that at next year’s World Cup of Hockey.Buy Authentic Jerseys Canada-based TSN reported that sponsors expect the NHL and the players’ union to be aggressive in their marketing efforts for the tournament and that putting corporate logos on the jerseys will be under consideration.Money is the driving force of that but it also could serve as a test run for reaction from fans. The four major sports leagues in North America have resisted taken the leap into incorporating ads on jerseys but teams have slowly worked them into their practice uniform.
The Ducks put patches on their practice jerseys with the logo of Irvine-based sponsor Pacific Premier Bank this season after a partnership agreement was reached in October. A team spokesman did not reveal its financial terms Saturday.The biggest factor is creating revenues,” said Dwayne Roloson, the team’s goalie coach and a 16-year NHL veteran. “For the club teams in Europe, it’s a revenue maker which allows them to stay afloat in a lot of these countries. It is a revenue avenue that hasn’t been tapped in the NHL.”
Corporate logos and other advertisements on the game jerseys of NHL, NBA, Seattle Seahawks Jerseys and Major League Baseball teams are the last frontier. It is common on pro teams everywhere outside the United States. Even the Canadian Football League has signage on its uniforms.San Francisco 49ers Jerseys is a sight that many fans abhor, dreading that their teams will look like a collection of players competing in walking billboards. A team’s logo and jersey – especially for teams with decades of history – is often viewed as sacred.
“Each person has their own ideas on that,” Roloson said. “For me, the takeaway is do you want the Montreal Canadiens – one of the Original Six teams – wearing a sponsorship on them. All of a sudden, you’re messing with the uniform that’s been around since the beginning of time in the hockey world.
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