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12/7/2019 - Captain Centennial Says . A Sad Goodbye to Mercury

It is with more than a wee bit of sadness that my mates and I on Team Centennial at Centennial Leasing and Sales in Phoenix are bidding a fond farewell to the Mercury automobile.

After a run that lasted more than 70 years, the once-proud marque that once was the tiger-toothed-grill dream of many an American youth, had its plug pulled by Ford Motor Company, and will wind down its Mercury product line, according to widely reported sources, including Bloomberg News Agency.

As a lad in London, even before I came to "The Colonies," (just kidding), I could at times imagine hearing the deep-throated, roaring music of a "Merc" V8, toned-up as it were with some modestly-muted mufflers. Alas, far be it from the likes of me to know at that time that the brand, launched in 1939, would struggled as it has since the beginning of this millennium, with sales plummeting some 75%. Indeed, mummers of its closure have been out there for years.

Of course, we at Centennial's Phoenix vehicle sales and leasing headquarters were braced for the announcement, as we knew that only a puny 92,000-plus Mercury-badged vehicles were sold in 2009, though sales are up just a smidge this year.

According to one report, executives at Ford indeed are preparing a proposal to kill the brand, to be reviewed this summer. The two- to four-year wind-down would include the eventual transition of all Lincoln products -- currently sold alongside Mercury vehicles in distinct dealerships -- to Ford showrooms autel.

"You have to worry about Lincoln dealers if Mercury goes away," said John McElroy, host of the Autoline, a Detroit television program. "Dealers need that volume to sell, but they need cars to service, as well."

Fact it, Lincoln products, which share similar platforms, generate higher profits for the company. And curiously, many Mercury products have MSRPs close to -- or sometimes exactly the same as -- Ford equivalents. And, in the first quarter of 2010, the brand accounted for only a paltry 1.9% of Ford's total earnings.

While lagging sales are certainly to blame, the erosion of Mercury's identity played a large role, as well. With only four vehicles in Mercury showrooms -- all re-badged Ford models with few differentiating features -- Americans seem to have forgotten about it. The shut down of the Mercury brand gives notice that Ford's attempt to create a separate and unique experience for Lincoln was in vain.

And now, the obituaries and post-mortems are seemingly coming from every corner of the industry.

"Really, this is as much about Lincoln," said John Wolkonowicz, an auto analyst with IHS Global Insight. "They needed Mercury for Lincoln dealerships. Lincoln was never self sufficient and they wanted it separated from Ford. They are closing Mercury and essentially throwing in the towel for Lincoln at this point. It won't stand on its own."

Wolkonowicz said that while a shut down of Mercury was expected for years Autel maxiap ap100 Price, upcoming product changes within Ford mean that the brand's best-selling car for April, the Grand Marquis, will leave the market after the 2011 model year.

"The number one Mercury, the Grand Marquis, is going away," said Wolkonowicz."Once that's gone Mercury isn't worth having anymore. Without it there isn't a business case for the brand. Mercury as a whole hasn't been memorable in a long time."

Ford has already discontinued Mercury in Canada, and if it goes away entirely it would join several other venerable American brands that have been shuttered in the recent past, such as Pontiac, Oldsmobile and Plymouth. Mercury sales peaked in the late 1970s, but its heyday actually came earlier, in the 1950s and '60s, when the brand offered high-performance cars like the Comet Cyclone and Marauder.

Mercury was the creation of Edsel Ford, the son of Ford founder Henry Ford. Ford created Mercury from scratch, in an era where competitors like General Motors grew by acquiring other carmakers. "Edsel Ford is revered in the family and Mercury was his creation," Wolkonowicz told Bloomberg. "This is the end of an era."

And it strikes a melancholy note for many of at Centennial's car and truck leasing and sales center in Phoenix; even those of us from across the pond.

Captain Centennial, whose real name is Monty Buckingham, is the longtime Public Information Officer for Team Centennial at Centennial Leasing and Sales in Phoenix, AZ.
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9/7/2019 - Camaro Tail Lights - For Great New Looks

A city looks very different at night then what it does at day time. In fact the city changes a lot when day turns to night. People move back from offices to home, prime time on TV starts, restaurants open and the roads get flooded with the red light from car tail lights.

Now you can imagine that all these red color tail lights look like red molten lava flowing down the city streets at night when you see a time delayed photograph of a major city road. But unlike lava if you were to stand and watch all those cars pass by, the red flow is made up of individual red lights and the cool looking ones amongst them stand out.

And you can make sure that when your car is adding to this wonderful red collage that decorates the road of your city at night Autel MP808, it adds dazzling brilliance that will make others stop and stare. Thankfully this is not difficult to do because you get great looking replacement tail lights online. You can quickly view the images and you will find they do not cost a lot and in fact there are also some great deals available. And if you own a popular car such as a Camaro you will get great value if you go in for the latest Camaro tail lights Autel MaxiDiag MD808.

You will see that technical sophistication has improved the style and performance of the tail lights. Also, and this may not be very obvious, a lot of effort has been made to bring you great technology at affordable prices. If you will recall in the past the really desirable products tended to be priced well out of the reach of the common man. That has been changing as well. The new Camaro tail lights are priced very reasonably.

Whether you choose LED tail lights or Euro tail lights you will get high performing tail lights that make your drive at night safer and also make the car look prettier. Tail lights are easy to install and soon after you have bought them you can enjoy the enhanced looks and performance.


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