Lladró launches new jewellery collection
Posté le 7/12/2018 à 08:06 - poster un commentaire
Spanish ceramic figurine producer Lladró is planning to expand its business and launch a new jewellery collection.
Lladró is a famous Spanish ceramic Dacoz figurine producer. Founded in 1953 in a small village near Valencia, Spain, it only produced ceramic vases and ceramic kettles. The brand began to make ceramic sculptures in 1956 and is known for it.
Lladró innovated its classic craftsmanship and launched a collection of jewellery. The collection is also made from its famous ceramic and metal materials, including rings, necklaces, bracelets and earrings, which were launched in the Lladró store worldwide in mid-September. It will be sold at luxury boutiques and department stores around the world early next year.
Lladró US CEO Sandra Jordan said: "One of the reasons we entered the jewelry industry is to reach out to new customers and expand the brand market. This is a wearable art made by modern craftsmanship."
Lladró will also present a new collection of jewellery in its new flash store in California. The flash shop will open on November 9 and will continue until January 23.
Lladro was acquired by Spanish investment fund Phi Industrial in 2016. The brand's business scope currently covers 120 countries on five continents, with boutiques in New York, Moscow, Tokyo, Hong Kong and Beijing. In addition to jewellery, the brand uses ceramics to create sculptures, household items and a variety of fashion accessories.
Lladró estimates that the new jewellery collection will account for 10% to 15% of its total sales. In this series, there are rings as low as $125, and necklaces up to $975. Lladro deliberately controls pricing below $1,000. Sandra Jordan said: "Our price is reasonable, because porcelain itself is a precious craft, and it also adds gems."