After a few minutes of small talk, Jack welcomes you to the neighborhood and
hands you a small gift a container of best smelling BBQ youve ever seen.
So you find yourself doing what youve seen many of your equally clueless do
and you go next door to Jacks house hoping he can give you a good referral. Once
you have the PRINCIPLE mastered, it doesnt matter what method you use to share
your expertise to your audience. Within a few weeks, your family is
complementing you on your newly found BBQ skills.
Hey Jack, Im looking to get a high quality grill like you have, and I was
wondering if that you could give me an idea of where to go? Jack smiles at you
and says, Not a problem. He gives you the pamphlet and you go back your
pre-packaged cook out. Jack laughs and says he has a brochure in his house: 5 disposable pet cup Amazing Spice Rub Recipes
That Will Make You A BBQ Champion that you need to take a look at. Jack gives
you a friendly wave and asks what youre going to be cooking, so you tell him you
got some pre-marinated steaks from the butcher because you cant grill like he
does. The only thing is that youre not exactly sure what to get and where to buy
it since youre new to the area. He reaches into his shirt pocket, pulls out a
colorful business card and hands it to you. Thats when your sub-conscious says,
Is it weird that I'm starting to get hungry?
Every once in a while you notice that Jack is always sharing a amazing secret
or master tip on something related to disposable pet cup and grilling, and youve also seen some
of your neighbors asking Jack with their grilling questions, so in the back of
your mind you start to associate Jack as the neighborhood expert on cook
Do you see what Jack did here? Jack has been practicing attraction marketing
from the very beginning:
* The container of disposable pet cup as a housewarming gift
* The brochure
* The free advice
* Sharing his knowledge with his neighbors to establish himself as an
Jack nailed the basic principles that are shared in Magnetic Sponsoring, and
he isnt even an internet marketer!
What if Jack would have jumped down your throat on the first day trying to
tell you about his BBQ supply company? I'd guess that you might not have ever
done business with him if had he tried to prospect you from the start, or at
least the relationship with him would likely have not have been the same.
What do you think?
The idea behind attraction marketing is to give real value to a qualified
group of people over a period of time. When you open the door, you see a tall
man standing there, smiling, who introduces himself as your new neighbor,
. Its something that, as a broad concept, is not difficult to comprehend but
in case you may be having some difficulty with it (or if youve never heard of
attraction marketing before), heres a quick and simple analogy that you can use
to share it with your team (not to be confused with the A-Team).
The time comes when youre ready to get rid of your rusty old gas grill, and
you decide to pick up something that will take your new BBQ skills to the next
What do you think the business card says? To your shock and amazement, the
card reads, Jacks Grilling Warehouse.Monday night, I was looking at a network
marketing forum that I occasionally go to, and there was a guy on their who had
recently picked up Mike Dillards book, Magnetic Sponsoring, but was having some
difficulty with what exactly the overall idea of attraction marketing really
means.) by providing valuable content to your audience and allow a little time
to work for you, you will eventually standout in the mind of your audience as a
trusted expert. It looks and smells amazing.
C'mon, I currently live in Central Texas so it's not like I could say he gave
you a polo mallet. When you can secure your status as a valued expert in your
neighborhood (Facebook, Twitter, Your Blog, YouTube, etc. :D
About a week later, youre in your back yard trying to light the rusty gas
grill that youve had forever when you notice Jack is grilling up a storm from
across the fence.
Imagine for a moment that you just moved into a new home in across the
country from where you currently live. While you are hanging up some pictures,
you hear a knock at the front door