"So, what do you do?"Does this question make you cringe because you have to
speak your 30-second introduction? Perhaps you're uncomfortable with it because
it's just "not quite right"---and it doesn't capture Interlock
the magic of what you really do to help others. Or, maybe you're
wondering if it sounds canned, corny, and over-rehearsed. That's a real
turn-off, for you and the other person, isn't it?One thing I know for sure is
we've all been through the exercise of writing our 30-second introductions
Typically, you get a piece of paper on it with lines that you
have to fill in, and voila, you have your 30-second introduction! Maybe it's
time to revisit the old "30-second", update it, and breathe new life into it so
you can attract more business!Would you like some tips about how you can
energize and emotionalize your 30-second introduction, or "30-second sound
Great! Here's how...The FormulaAs human beings, we respond to people,
topics, and things that stimulate our emotions, so it is crucial, if you want to
be "heard", that your 30-second sound byte stimulates emotions. If you fail to
stimulate an emotional interest or response, people simply won't listen to you.
Here is the 5-part, sure-fire formula to get the emotional response you want
from others to generate interest in YOU!1. Don't label yourself (I am a mortgage
broker...I am a Web designer...).
2. Identify "What" you are really selling
(benefits and value).
3. Use strong verbs, such as create, design, and teach.
(NEVER use adjectives.)
4. Use numbers to "dollarize" and quantify what you do.
Relate these numbers to Money, Love, or Health. Let's get into some more detail
about each of the 5 components of the formula...1. Don't label yourself.As of
this moment, stop labeling by saying, "I am a graphics artist", or "I am a
marketing consultant". As soon as you say something like that, people try to
place you somewhere in their minds, because the brain is a HUGE filing cabinet!
For example, if you say, "I'm a mortgage broker", usually the first thing the
other person will think is, "I've already got one, and I don't need one". Oh,
and you're selling promotional products? "Got some, don't need any more." If you
label yourself, you instantly close the other person's receptiveness to you,
because they think they don't need you. Give yourself a greater chance of being
heard by keeping the other person's mental filing cabinet open.2. Identify
"What" you are really selling (benefits and value).You're not just a mortgage
broker, marketing consultant, or a massage therapist. The key in this step is to
identify what it is that you are truly selling.