How To Use Private Label Candles To Stand Out From The Crowd
people learn Destinations Scented Candles offers private labeling and
custom candle options, eyes light up. Designing unique scented products
opens the door for creating a brand identity that can make marketing a
business or special event stand out. Private label candles
does scent marketing works? In an article titled Follow Your Nose to
Enhanced Customer Experiences via ama.org, they state, "As the sense of
smell acts directly to the limbic system, it deals with instinctive or
automatic behaviors and immediately evokes memories and feelings without
being filtered and analyzed by the brain." Accordingly, the sense of
smell has strong effects on memory, emotions, and moods, as well as on
the buying behavior in retail stores. Furthermore, by targeting smell,
customers can feel more connected to the company, and thus, evoke
feelings of attachment to the brand." Make sense? So, what can be done
with custom/private label candles or room sprays? Here's some
inspiration! Check out our top 10 ideas on unique ways to use private
label candles to stand out from the crowd.
expos/conventions. Individual tea lights in 3x5 clear bags labeled with a
special message with a business card inside makes a long lasting
impression for event goers.
Free gift for boutique shop owners. Draw
customers to a sale or event with a free gift incentive of a 4 pack of
tea lights or 4 oz candle to the first 25 or 50 customers who arrive.
Studies show people who receive something free often reciprocate usually
in the form of making a purchase or word of mouth advertising.
Affordable wedding favors. Wedding favors can be a cinch and affordable
with a personalized 4 oz candle complete with photo of the newlyweds
complete with candles in the wedding colors as a great memento
commemorating the special day.
Business card booster. Just like in
example one, business cards inserted into clear bags with individual tea
lights are great to give out at networking events or after meeting a
client to remember your contact information.
Scent marketing. A big
trend in marketing is scent marketing which involves tying a particular
scent with a business. Hotels, retailers, restaurants, and casinos have
embraced this and you can too. Custom room sprays as well as candles
like lavender or sage used in waiting rooms of doctors offices or at
yoga studios is just one example to explore.
One of a kind products
to sell at gift shops. With competition from Big Box Stores and other
nearby shops carrying similar items, gift shop owners turning more to
personalized/private label gifts. Items that can only be bought at one
store for their stores to stand out and get repeat customer traffic.
Customer/employee appreciation gift. Customers like to know they are
special, and businesses know if it weren't for their customers, they
wouldn't be where they are now. A specialty made custom gift like a 4 oz
or 12 oz candle given out at a holiday party or special business event,
goes a long way in showing that appreciation.
Thank you gift.
Candles make great thank you gifts for those who attend an event - from
vendors or family and friends. The gesture can motivate people to RSVP
faster and more often for future events too.
Sale incentive. Shop
owners use BOGO and seasonal sales to get people in and buy. Have sales
go further with custom candles like adding tea lights added to shipping
boxes (for those who sell online) or incentivize the sale where if
customer buy $50 or more of products, they get a free gift at the check
out in the form of a 4 oz candle. People love free stuff!
mouth/referral marketing. Just like in previous examples, giving candles
to people you encounter, is a nice gesture. Rewarding people with a
simple custom candle truly solidifies business relationships.