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How to Nail Live-streaming2/9/2022
How to Nail Live-streaming There’s no doubt that live-streaming is #trending. And skyrocketing interest in live-streaming isn’t hard to believe when you consider that the use of live video is growing faster than pre-recorded video, at a rate of 42 percent vs. 34 percent, with the average viewing time of 20 minutes live vs. just two to three minutes of pre-recorded content.To get more news about 39bet-xổ số hôm nay-kèo cá cược-lego-cò quay-blackjack, you can visit official website. As a marketer, you might be thinking, “that’s great, but so many things can go wrong!” Well, sure—but no more than any other live event. Let’s take a look at some of today’s live-streaming options, and some takeaways to help your brand make the most of live video. Facebook Live streams are getting an average of 3x the viewership of any other content on Facebook. Given that the algorithm now rewards live video content by pushing it to the top of the feed and pushing automatic notifications to page fans, it’s no wonder that it’s now the preferred live-streaming channel for news outlets like Mashable. YouTube Live is great for users that already have an established YouTube channel. Events can be made private for testing purposes and public-facing events can be scheduled in advance; in addition, broadcast can be saved as YouTube videos post-recording. YouTube is also testing a beta version of Stream Now, through YouTube Live directly rather than through Google Hangouts. Twitch has been around since 2011 and, with 100+ million unique viewers per month, is the top video platform and community for gamers. Users watch longer than other platforms, at 106 minutes watched per person per day! Game developers, media, events, and more are on Twitch, with audio and chat capabilities to enable broadcasters and viewers to interact while they game. Livestream is similar to YouTube Live in that it works well for professional-level multicam live-streaming. Broadcasters can stream through a number of devices, including GoPro, mobile, and HDMI camera. YouNow is a live-streaming app used heavily by young millennials (70% of users are under 24), with users live-streaming in channels like “Musicians” or “#SleepingSquad.” Viewers can tip performers with points purchased through the app; the performer then receives real money as a tip. Buzzfeed calls it “sort of like Vine meets Chat Roulette meets The Gong Show.” Brands have been taking advantage of the new medium and its potential nearly as long as the medium itself has been around. On October 12, 2015, BMW teased a camouflaged version of the M2 bumper. Fans quickly spotted the hidden Instagram handle hidden in the pattern, leading to a contest that included a chance to win a day on the track before the M2 went on sale. The next day, immediately following the launch, the M2 was revealed live on Periscope, using a multi-cam setup for a race around the BMW Performance Driving Center in South Carolina. The Periscope launch resulted in 5K viewers, 65K hearts, 3K followers added, and 21.6MM campaign impressions.
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