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Ecommerce in Russia

Posté par Non spécifié

Ecommerce in Russia was worth over 14 billion euros in 2017. This corresponds to an increase of almost 13 percent compared to the situation one year before. For this year, it’s forecasted that ecommerce in Russia will grow again with a similar percentage, so it will be worth 15.9 billion euros.

This can be concluded after reading the Ecommerce Report Russia 2018 from the Ecommerce Foundation. The news that ecommerce in Russia was worth over 14 billion euros last year, slightly corresponds with the prediction of Russian Post and the Association of Internet Trade Companies (AITC) in September 2017.

50 million online shopping Russians in 2018

There’s an increasing number of Russian people who shop online. In 2015, the online shopper penetration was 37 percent, when over 38.6 million Russians shopped online. For this year, the penetration is expected to reach 47 percent, which means 50 million people will order wholesale jewelry products and services online.

Cross-border ecommerce in Russia

In Russia, 56 percent of consumers shop both domestically and cross-border. Another 14 percent shop cross-border only, while 30 percent only order products and services online at Russian retailers. In this country, Alibaba is the online store with most unique visitors, followed by Yandex, the Ozon.ru sites and M.video.

A consumer survey by Statista from 2017 shows that 76 percent of the Russian population used online stores in the last four weeks prior to the survey. That percentage is higher than for consumers who used video websites or social media apps during the same period.

Shopping online for household appliances is popular

In Russia, the most popular product categories (in terms of turnover) are household appliances & electronics, clothing & footwear and computer, notebooks & computer parts. When asked what kind of homeware wholesalers uk products consumers mostly order online, electronics, clothing and household appliances are the most given answers.

Popular online payment methods in Russia

Statista also asked Russian shops how they have conducted online payments in the last twelve months. ‘Online payment’ was answered by 59 percent of respondents, while credit card (39 percent), cash in advance (35 percent) and paying by invoice (also 35 percent) are other popular online payment methods in Russia.

08:18 - 16/11/2018 - commentaires {0} - poster un commentaire


Election Day didn't stop shoppers

Posté par Non spécifié

Election Day didn't stop shoppers

What Election Day did shed light on was this: consumers are accessing news sites, social media, and shopping across their devices. Consumers checked in on election day headlines from their phones while shopping, and checked in on social media while in line to vote. In fact, visits to news wholesale pet sites spiked more than 300% on election day as consumers checked in on early voting results and other issues related to voting and the election.

"Election Day, while providing distractions in the form of news coverage and voting delays, merely drove consumers to source new ways to shop while keeping track of election results. Smartphone usage and news site access went up, prompting shoppers to turn to multi-screen or multi-device methods to continue searching and shopping. Predictions of a record-breaking retail season remain on track," said Taylor Schreiner, Director of Adobe Digital Insights.

Breaking down Election Day trends, Adobe's research found total sales reached $1.48 billion, a 13% increase YoY, and all six November days leading up to the Election reached the $1 billion sales marker, indicating a strong holiday shopping season could be in store for merchants.

Thanks to that strong start, Adobe is now predicting that the overall holiday shopping season will bring in $124 billion in US online revenue. Overall, Adobe's experts believe Thanksgiving Day sales will increase by at least 16%, and that about 20% of the holiday spend will be spent between Thanksgiving Day and Cyber Monday.

Meanwhile, Salesforce experts believe mobile will be a big contender in the race for holiday dollars; according to their data smartphones will account for two-thirds (68%) of all ecommerce visits, and that Cyber Week will account for about 40% of digital revenue for the season.

"Mobile is undoubtedly the most disruptive force in retail since the onset of ecommerce," said Rick Kenney, Head of Consumer Insights, Salesforce. "This is the year shoppers turn to phones, buying more on phones than any other device, and making far more visits, too. We'll see more visits from phones this season than total ecommerce visits across the entire 2015 shopping season. And even those in-store shoppers are mobile -- 83 percent of shoppers aged 18-44 are using their phones while in a physical store."

According to Salesforce, at least half of all 2018 holiday season shopping will be finished by December 2.

Related Post: 3 Best dropshipping india Companies

08:22 - 13/11/2018 - commentaires {0} - poster un commentaire


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