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Election Day didn't stop shoppers

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Election Day didn't stop shoppers

What Election Day did shed light on was this: consumers are accessing news sites, social media, and shopping across their devices. Consumers checked in on election day headlines from their phones while shopping, and checked in on social media while in line to vote. In fact, visits to news wholesale pet sites spiked more than 300% on election day as consumers checked in on early voting results and other issues related to voting and the election.

"Election Day, while providing distractions in the form of news coverage and voting delays, merely drove consumers to source new ways to shop while keeping track of election results. Smartphone usage and news site access went up, prompting shoppers to turn to multi-screen or multi-device methods to continue searching and shopping. Predictions of a record-breaking retail season remain on track," said Taylor Schreiner, Director of Adobe Digital Insights.

Breaking down Election Day trends, Adobe's research found total sales reached $1.48 billion, a 13% increase YoY, and all six November days leading up to the Election reached the $1 billion sales marker, indicating a strong holiday shopping season could be in store for merchants.

Thanks to that strong start, Adobe is now predicting that the overall holiday shopping season will bring in $124 billion in US online revenue. Overall, Adobe's experts believe Thanksgiving Day sales will increase by at least 16%, and that about 20% of the holiday spend will be spent between Thanksgiving Day and Cyber Monday.

Meanwhile, Salesforce experts believe mobile will be a big contender in the race for holiday dollars; according to their data smartphones will account for two-thirds (68%) of all ecommerce visits, and that Cyber Week will account for about 40% of digital revenue for the season.

"Mobile is undoubtedly the most disruptive force in retail since the onset of ecommerce," said Rick Kenney, Head of Consumer Insights, Salesforce. "This is the year shoppers turn to phones, buying more on phones than any other device, and making far more visits, too. We'll see more visits from phones this season than total ecommerce visits across the entire 2015 shopping season. And even those in-store shoppers are mobile -- 83 percent of shoppers aged 18-44 are using their phones while in a physical store."

According to Salesforce, at least half of all 2018 holiday season shopping will be finished by December 2.

Related Post: 3 Best dropshipping india Companies

08:22 - 13/11/2018 - commentaires {0} - poster un commentaire


5 Simple Ways to Boost Conversions

Posté par Non spécifié

When it comes to increasing conversions of an online wholesale childrens clothing store, big retailers have money and brand recognition. Smaller ecommerce sites have to focus on more down-to-earth tactics.

Here are five ways to improve on-site conversions without breaking the bank

5 Simple Conversion Boosters

Use targeted content. Not all online stores look, feel, and function the same. Catering to your audience ensures a lower bounce rate and more interest in what you have to offer. For example, Forever 21 caters to millennials. The company’s home page focuses on modern millennial fashion with seasonal trends, sales, and shoes.

Forever 21’s site is image-rich. Even product pages focus more on imagery as a selling tool. Other key features include “add to wishlist,” social sharing, size guide, and customer feedback about the product.

Make buying a snap. A stellar checkout doesn’t just load quickly. It asks for minimal information and lets shoppers use the payment methods they want. The only information merchants need to ship an order is the customer name and address. Additional fields just add to the time and energy it takes to get to the final submit button.

By accepting several forms of payment, including mobile payments, you increase chances of conversion. Not everyone is comfortable with entering a credit card number, and mobile payment apps speed up the process. (We’ve addressed mobile payment options at “12 Innovative Mobile Payment Apps.”)

Instill trust. Security badges, awards, affiliations, testimonials, and customer reviews. These are key trust-building ingredients. Just as our mothers relied on products bearing the Good Housekeeping seal (which, incidentally, is still helpful), today’s shoppers also rely on fellow consumers and stamps of approval.

Be responsive. You can close sales by being available for live chat and by quickly replying to emails, social messages, and phone calls. By responding to reviews and answering questions, merchants demonstrate their concern to shoppers. If your shopping cart doesn’t include a customer reviews feature, consider using a commenting system. Some are free, and a third-party server handles the load.

Let them help each other. One of Amazon’s most powerful sales features is “Questions & Answers.” It allows people to ask anything about a product and get replies from fellow shoppers. This feature goes beyond customer reviews and customer service. It is often used to clarify technical specs and product usage, and to determine if an item will work for a unique situation. This, in turn, can inspire even more purchases.

If your shopping cart doesn’t include a questions-and-answers feature, embed a third-party commenting system (such as Disqus).

Monitor the Q&A section to remove abusive comments and offensive words or terms. Boost your customer service reputation by replying to questions that go unanswered.

Also See: Top chinese wholesale websites

08:41 - 8/11/2018 - commentaires {0} - poster un commentaire


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