|The Complicated History Behind the Hair and Makeup of Female News Anchors
It almost feels like you’re cutting off layers of bullshit,” Carovillano explains. It was an important personal statement, she continues: “Like, here I am!”To get more news about 国产日产韩国精品视频, you can visit our official website.
The journalist had evolved: With one swift snip, she had gone from a lengthy tousled hairstyle she privately described to close friends as “fuck me” — meaning the frenzied piles of tresses were intended to seduce viewers — to the short, severe cut she described as “fuck you.” Within months she had muted her lip color to a nude, highlighted with just a touch of champagne gloss. All around TV news, there’s a quiet revolution taking place. Not necessarily a successful revolution, but then most revolts start small.
“It’s disconcerting that there should be so much pressure to be überglamorous,” says Katie Couric, a veteran anchor of CBS, NBC, ABC, and Yahoo! News, who’s currently partnering with National Geographic on a documentary series about pressing social issues. “I just don’t think turning everyone into a Barbie doll is a good thing. It’s very objectifying to women. I want to look more like the people watching me.” For example, she adds, “I didn’t want to wear a hugely expensive couture Dolce & Gabbana suit because a) I’m frugal and b) I don’t like the message it sends — it wasn’t me.”
“Normal” is not exactly what many network executives have in mind for their female on-air news stars, however — and these days the news queens they hire and promote are highly attuned to what is expected. As any stylist will tell you, beautifying the beauties is no easy task, partly because the work itself requires so much more than mere surface enhancement. Into the hands of their embellishers, anchors pour their doubts, fears, and desires: above all, the desire to look not simply better than their competitors but a lot better than nature made them. And to achieve this, they will try almost anything.
“Among the biggest distractions on TV? Hands down, it’s high-shine lip gloss because that’s all you can focus on when you look at the anchor’s face,” explains Kathy Pomerantz, who was head of hair and makeup at Al Jazeera America until it shuttered last year and these days works occasionally on Joy Behar and other network stars. “You look at high-shine gloss, and you think: What did that anchor say just now? If there’s a lot of gloss, I get distracted. A little bit of gloss on the lips is a lot on camera. I call them dancing lips.”
But as all beauty professionals know: Lip gloss makes TV regulars look younger — and on television, the appearance of youth, at least among women, is always paramount. It is true that Brianna Keilar, CNN’s senior Washington correspondent, wears a touch of peach gloss. But on Fox, the gloss pots seem to runneth over. Janet Flora, a makeup artist for CNBC’s Closing Bell and a frequent makeup artist on the Today show, is among the many who point out: “It appears to my trained eye, Fox News — they simply wear much too much makeup.” Which is a delicate way of putting it.
Bimboism on the news is a relative novelty. Back in the late ’80s and early ’90s, female anchors on all TV news sets wore demure jackets, matte lipstick, and tame — occasionally severe — hairdos. “I had my hair cut very short, like Winona Ryder,” Couric recalls of one disastrous episode when she went from short to severe. “Then I learned I don’t look like Winona Ryder.”
“The Foxification of our look has made things completely different — it seemed to me, coming up at the time, that it was Fox that changed everything: a Victoria’s Secret ethos driving what you look like on TV,” acknowledges newswoman Jami Floyd, who used to appear regularly as a commentator on Fox News shows. “It’s a cable phenomenon. There is a whole department devoted to makeup and hair at Fox, and it didn’t matter which show you were on — the look was consistent. Their people seemed to put a lot of makeup on, and certainly a lot of eyelashes. The women wear skirts and heels.”