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Why We Need to Discuss The Hijab in Western Fashion

Posté par Non spécifié

Halima Aden graced the cover of the Allure July issue, sporting a bright red Hilfiger Collection hoodie with the Nike swoosh peeking underneath, embossed on the black power mesh hijab of the same athletic brand. She’s cool, she’s sporty, she’s gesturing the “rock on” sign with her hand. She’s all-American. The Somali-American beauty, born in a Kenyan refugee camp, is a talent breaking barriers. Between collecting major international magazine covers, from CR Fashion Book to Vogue Arabia, to making headlines at New York and Milan Fashion Weeks, trailblazing and glass ceiling-breaker Halima is one of the most buzzed about fashion models right now.

As the hijab begins to appear more in the mainstream Western fashion industry and as modest fashion is gradually capitalized on, where is the line between empowerment and profit from one of the most visible Islamic symbols of modesty? You’d think the use of hijab-wearing models is a nod to inclusiveness, but it has to be more complex than that. Right?

A few months ago, Nike unveiled their plans to launch the Nike Pro Hijab for 2018. Voices from a myriad of talented Muslim female athletes from the Middle East and beyond couldn’t be ignored anymore, as many found a hole in the market for performance and sports hijabs. Not so long ago, giant retailer H&M cast Mariah Idrissi as its first-ever hijabi model in their campaign to promote sustainable fashion, alongside a diverse ensemble. Most recently, American Eagle debuted denim hijabs with Halima Aden rocking the item as part of its newest jeans collection.

In high fashion, Dolce & Gabbana launched a collection that included hijabs and abayas (full-length cloak garments customary in the Muslim world and predominantly worn in the Arabian Peninsula countries) last year. When the Italian house presented the collection, Forbes qualified it as the “smartest move in years,” in parallel with the burgeoning Middle Eastern luxury market of $8.7 billion. Thomson Reuters's Global Islamic Economy Report for this year indicated growing significance of Muslim consumers globally: Spending on clothing and footwear was estimated at $243 billion in 2015 (11% of global spending) and is anticipated to grow to $368 billion by 2021. Is everyone jumping on the lucrative bandwagon? Perhaps. What’s clear is that advertisers and corporations picked up on the gap in the market and capitalized on this “hijab opportunity.”

Western fashion advertising has the power to boost a movement, to propel an idea and promote values of inclusiveness. However, advertising companies are always in perilous territory when it comes to representing an identity. The line is often crossed when the sanctity of the hijab is compromised for the sake of mainstream commercialism. I would say Muslim women like myself do not need a brand to acquiesce to their religious identity, but others may feel inspired by the positive representation, and that’s totally valid. Still, this diversity in fashion should not be perceived as trendy, but rather subsist as a permanent and perpetual state in the industry. It needs to persist.

It is mandatory for brands and advertisers to keep in mind that they can’t play with an entire identity while wanting to normalize it for Western fashion. According to The Council on American-Islamic Relations, 2017 is on track to becoming one the worst years ever for hate crimes against the Muslim community, with a 91 percent spike in the first half of 2017 compared to 2016. While delving into this market to foster diversity, the fashion industry must realize that representation is not commensurate with equality, especially for women.

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06:40 - 21/8/2017 - commentaires {0} - poster un commentaire

a Laptop and Workout Gear

Posté par Non spécifié

This TUMI Bag’s So Versatile that You Can Carry a Laptop and Workout Gear

When you’re always on the go, you probably wouldn’t have time to switch bags. That’s what Hong Kong-based fashion influencer and stylist Veronica Li wanted to address with her latest collab with luggage brand TUMI.

The Voyageur Leather Halle Backpack is durable and spacious enough to hold whatever you need—be it your 12-inch laptop or clothes. Veronica also showed off the many ways you can sport this, from the workplace, the gym, or the airport.

You can even bring it while having glasses of Rosé with your friends. See? It looks nice when you’re in a dress, too.

Aside from black, it’s also available in light grey. So if you’re looking for a versatile bag for all your necessities, check this bag out at the nearest TUMI store.

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08:39 - 18/8/2017 - commentaires {0} - poster un commentaire

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